To: : : "New York Times" <letters@nytimes.com>

Re: For "Organic" read "Sustainable"

Date: Sun 20 October 2002

 

Return to index

 

 

Dear Sir/Madam,

In “The 'Organic' Label: Who Wins at the Bank?” in today’s NYT, typically and as the headline makes clear, you only look at things from a conventional economic stand point. But there is a lot more to “Organic” than most people, including many producers and consumers of organic goods, realise.

It’s not just about healthier products, but about a completely different view of and attitude towards the world and our place in it - especially in respect to economic activity.

For you the “bottom line” is always MONEY. But all the dollars we make will not buy back our souls, replace the natural resources we are plundering from future generations, or repair the damage we are doing to our planet.

“Organic” is about a different kind of economy, one in which the “bottom line” is expressed not in dollars, but in SUSTAINABILITY – not just until investors have made a good profit on their investments, but which facilitates wholesome living standards (material, cultural, spiritual, social) for ALL of Earth’s 6 billion plus people for generations to come.

Yours sincerely