THE
Conservatives will round on the tobacco industry, one of their biggest
allies, today with an attack on one company's "aggressive" marketing techniques.
Gary Streeter, the shadow international development secretary,
has written to British American Tobacco criticising its advertising strategy
in developing countries. He said yesterday that some of the advertising
he had seen in Africa and elsewhere abroad was "an obvious evil, at best
indiscriminate and at worst targeted at children".
Mr Streeter's attack, backed by William Hague, the Tory leader,
and Liam Fox, the shadow health secretary, is likely to anger many in the
party - which is about to review its policies on smoking-related issues.
The Conservatives have benefited significantly from the support
of the industry, most notably during the 1992 general election campaign
when hoarding sites were handed over to the party by cigarette manufacturers
for political advertising. Kenneth Clarke, the former chancellor, is the
deputy chairman of BAT and Baroness Thatcher is a consultant to Philip
Morris, the manufacturer of Marlboro.
Mr Streeter's decision to consult Ash, the leading anti-smoking
pressure group and long-time bugbear of tobacco manufacturers, could prove
particularly irritating.
John Carlisle, the spokesman for the Tobacco Manufacturers' Association,
said yesterday: "It would be surprising if the party started criticising
major companies for what I would guess might well be spurious information."
In his letter to Martin Broughton, the chief executive of BAT,
Mr Streeter asks for the voluntary code of practice that applies in Britain
to be extended to developing countries. The guidelines state that hoarding
advertisements for cigarettes should not appear within 200 yards of schools.
"It concerns me that safeguards we consider vital in the West
are not thought necessary for people in the developing world," he said.
Alex Higgins, the former world snooker champion who is suffering from throat
cancer, has attacked cigarette companies which sponsor the sport. Higgins,
50, tells Michael Buerk on Tobacco Wars, which starts on BBC1 this week,
that free cigarettes during tournaments were a factor in causing the cancer
and he now feels "nothing but disgust" for the industry.