Recycling
in New York City didn't
entirely go away in the
last two years. But it
got as confusing as a
game of Twister. First,
in the summer of 2002,
the programs for glass
and plastic were
suspended. Metal and
paper recycling
continued. Then plastic
came back last summer,
but not glass, which
still had to be tossed
in with regular trash. A
further complication was
a switch in recycling
collections to every
other week, instead of
weekly. It all left city
residents puzzling over
their garbage,
Hamlet-style: to recycle
or not to recycle, that
is the question.
While
the city may have had
the best of intentions
in suspending parts of
the recycling program,
the experiment did not
produce the savings
predicted. All those
items that could have
been recycled were
trucked to increasingly
expensive landfills,
part of the city's
12,000 tons of daily
residential and
institutional trash. And
what wasn't factored
into the cost-benefit
analysis was the
psychological effect on
New Yorkers, who had
just started
internalizing the
recycling routine. In
1989, fewer than 1
percent of city
residents sorted their
newspapers, cans and
cartons. By 2002, about
20 percent had the
habit. Recycling takes
effort, but residents
were coming around to
seeing it like daily
exercise: not always
enjoyable, but good for
them.
For
confirmed recyclers,
tossing bottles in the
trash again brought a
certain trauma, or a
thrill of rule-flouting.
Then some got used to
promiscuous
trash-tossing, and their
garbage bags took on the
look of a slacker, with
unsightly bulges.
Reasserting rubbish
discipline may not be
easy. The Natural
Resources Defense
Council, an
environmental nonprofit
group, has helped by
paying for subway ads
promoting recycling. The
city's own re-education
campaign includes
instructive fliers in
newspapers, but cries
out for more fanfare.
It's up to the city —
and Mayor Michael
Bloomberg in particular
— to send strong
signals that recycling
is back for good and
that the city takes it
very seriously.
When
the mayor cut back, he
promised to study the
recycling issue, so he
deserves credit for
following through and
reinstating the entire
program. Now it's time
for Mr. Bloomberg to use
his considerable sales
skills to persuade New
Yorkers to get back on
the wagon.